Marketing and business development is never “business as usual” in the AEC. Opportunities are always changing with economic, environmental, political, social and technological influences. What may have worked for many years may no longer be effective, you may want to expand your market, or perhaps new competition has entered your backyard. The best way to keep up? Introducing a strategic plan to firm leadership is step one towards getting everyone on the same team and focused on collective goals in order to stay competitive and weather any storm in the AEC industry.

During this session, we’ll focus on the five key elements of a strategic marketing plan and how you can initiate and lead this critical component of short- and long-term planning for your firm.

The five topics that will be covered include:
• Internal Assessments
• Target Market Identification & Prioritization
• Short- & Long-Term Goal Setting
• Implementation Plan & Strategy
• Accountability & On-Going Plan Management

SPEAKER:

Maggie Seay, CPSM | Chief Executive Officer with Emerald Fox Marketing & Consulting

Maggie Seay, CPSM is a Co-Founder and Chief Executive Officer at Emerald Fox Marketing & Consulting, a marketing group dedicated to helping A/E/C firms look, think, and act their best. With 15 years in the industry, Maggie has collaborated with architects, engineers and contractors to help them create a positive change for their companies through strategic planning, business development advising, marketing, skill training and coaching. She is a Past President for the Society for Marketing Professional Services (SMPS) San Antonio Chapter, the recipient of the 2012 SMPS Marketer of the Year Award, and provides extensive coaching, advising, and professional development training to the A/E/C industry.

RSVP by NOON on Tuesday, 11/17. No fault cancellation 48 hours in advance in writing to [email protected]. Once registered a Zoom link for the event will automatically be emailed to you along with your confirmation. Please save this information in your calendar to access the presentation the day of the event.