Join us for an exciting half day event that will focus on creating your path as a marketer in the A/E/C industry! Guest speakers Doug Parker, FSMPS, CPSM, and Amy Moen, CPSM will discuss their past and current roles in the A/E/C industry, how to leverage your SMPS membership, getting involved, career path options, salary guides, the importance of certification, building your personal brand (finding your superpower), embracing authenticity and leveraging your network. In addition, Doug and Amy will be joined by a panel of SMPS Houston Marketing and Business Development Rockstars for an informative Q&A. Don't miss this career boosting event to gain insight into how to make the most of your resources and create the career path you want!

Our Event Moderator:

• Jill Hope, CPSM, Marketing Manager, Healthcare with EYP

Marketing and BD Rockstar Panel including:

• Rob Cullison, CPSM, Director of Business Development with Manhattan
• Kathleen Irwin, CPSM, Corporate Communications Manager with QuVa Pharma, Inc.
• Cathy D'Arche, CPSM, Marketing Director with Landtech
  
  

Guest Speakers:

Doug Parker, FSMPS, CPSM
Principal | Elevate Marketing Advisors 

Doug is a strategic marketer and brand champion with more than 23 years of experience in professional services marketing and firm management. He began his career in A/E/C marketing in 1996 and has served as associate principal/marketing director for firms ranging from a 30-person sole proprietorship to a 250-person national firm with nine offices. Doug has developed award-winning brand strategies to position firms and key stakeholders as thought leaders and industry experts to gain market share and increase revenue.

Doug’s deep involvement in the A/E/C industry is enhanced by his national network gained through active membership in the Society for Marketing Professional Services (SMPS) where he currently serves as President-Elect of the Society’s Board of Board of Directors; is a two-time Chair of the SMPS Southern Regional Conference; is a past president of the SMPS Houston Chapter; and recently served as co-chair for the Society’s annual conference, Build Business. Other involvement includes leadership roles with the Urban Land Institute and AIA. Doug holds a BA double major in Communications and Psychology.

Amy Moen, CPSM
Marketing Principal | HOK

Amy’s professional journey began in academics and art: she holds a Master of Fine Arts degree in printmaking from The University of Texas at Austin. In 1996, after a friend talked her into helping him market his architecture practice, she found a profession where her art-making processes were a fit: discovering, creating, problem-solving and contributing. Amy finds inspiration in connecting with people and their work in the built environment.

In her role as Marketing Principal for HOK’s south central region, Amy directs a strategic, proactive business development program and related marketing and business development activities, staff, and resources. She is a member of the region’s senior leadership team who work together to build and implement the business unit’s strategic business plan. Amy serves on HOK’s Marketing Board, a group of marketing principals and firm-wide directors who work together on marketing, business development and PR initiatives focused on building client-centered relationships and promoting HOK.

Please RSVP no later than Monday 2/10 at NOON. No fault cancellation 48 hours in advance in writing to [email protected]. Walk-ins will be accepted depending on availability of space for a $10 additional fee.