Working with subject matter experts (SMEs) can be a challenge when working on any material from a proposal to a thought leadership article—but there are ways to make it easier! In this session, learn practical strategies for asking the right questions, guiding conversations beyond surface-level answers, and tailoring your approach to fit different SME personalities and communication styles. You’ll learn how to prepare for these interactions, use soft skills to build trust, and apply simple techniques that make complex information easy to understand.
Key takeaways:
• Understand how to approach different SME personalities and communication styles 
• Learn how to ask effective questions to get the content you want in an SME interview
• Gain strategies for simplifying complex or technical content so it’s accessible to broader audiences while maintaining brand voice 

About the speaker:
Sabrina Norris is a proposal coordinator for WSB’s Western Region. In addition to leading RFPs from kickoff to closeout, she provides business development support for WSB’s Colorado markets, working with service area leaders to build relationships with recurring and future clients. With a background in technical writing and government proposals, she brings new insights to the proposal process, particularly in working with SMEs across varied backgrounds.

RSVP by 12/9 at Noon. No fault cancellation 48 hours in advance via email to [email protected].  A Zoom confirmation will be emailed along with your confirmation to this event upon registration completion.