SMPS Houston Webinar | Strategic Proposals: Design Fundamentals That Win Work
In an industry where proposals often determine whether a firm wins or loses millions in work, design is not decoration—it’s strategy. This session will show AEC marketers how to apply timeless design fundamentals to create proposals that are not only beautiful but also clear, persuasive, and memorable. Attendees will learn how to use hierarchy, typography, and visual storytelling to guide reviewers through content, highlight differentiators, and make technical information more engaging. With real-world before-and-after examples, this session will equip marketers with practical tools they can bring back to their firms immediately, raising the bar on how proposals look, read, and feel. In today’s competitive landscape, proposals are more than submissions—they are opportunities to showcase a firm’s capabilities, culture, and credibility. When designed well, they don’t just inform, they influence. Because in the end, a winning proposal isn’t just polished—it’s strategic.
Key Takeaways:
- Understand how design fundamentals and often simple, minimal adjustments can influence proposal readability.
- Learn how to use layout, typography, imagery, and visual hierarchy to create persuasive proposals.
- See how to translate complex technical content into compelling visuals.
- Discover how effective design can influence key decision-makers as they review competitive proposals.
About our speaker:
Bonnie Kittle is a seasoned graphic designer with more than a decade of experience helping firms elevate their brand presence and win work through thoughtful design. Since joining Clockwork in 2012, she has partnered with professional service firms to craft proposals, websites, and visual identities that stand out in competitive markets. With a Bachelor of Fine Arts in Graphic Design, Bonnie blends strategic thinking with creative execution, ensuring that design is never just decoration but a tool for clarity, persuasion, and impact. She is passionate about helping clients differentiate themselves from the competition, believing that a memorable brand and intuitive user experience can transform both how firms are perceived externally and how they thrive internally. Known for her ability to turn complex ideas into clear, compelling visuals, Bonnie loves a creative challenge and is dedicated to helping AEC marketers use design as a driver for growth and success.
Please RSVP by Noon on 8/11. No fault cancellation 48 hours in advance via email to [email protected].
Tickets
$20.00 Member of SMPS Houston
$30.00 Not a member of SMPS
$20.00 Member of another SMPS Chapter OR a Group of Three or More from the same firm (price per person)
