Regular registration now closed! As of NOON 4/29 all rsvps can be processed online but due to off-site catering, we cannot guarantee a lunch.

Back by popular demand, veteran Marketers Melanie Meeks, CPSM, and Allie Horne, CPSM will dive deeper into maximizing your business development persona. Whether you attended their session at last year’s conference and already know your persona, or will be taking the proprietary quiz for the first time, this highly interactive, art-themed, session will equip you for business development success. By taking the quiz, attendees will determine which of the five personas they most embody: The Resource, The Friend, The Therapist, The Connector, or The Observer. Attendees will then learn more about their natural strengths, weaknesses, compatibility with other types, strategies for engaging at business development events, ways to grow, and how to effectively connect with all persona types. Join us to paint the town red(der) and empower each other for business development success!
 
Action Items 
1. Identify your business development persona
2. Learn how to maximize strengths and minimize weaknesses of your persona
3. Learn about compatible business development personas
4. Learn strategies to improve your business development skills
5. Learn how to make meaningful connections with all business development personas 

ABOUT OUR SPEAKER:

Melanie Meeks, CPSM, is a Partner at Meeks Marketing and has 21 years of experience in the A/E/C industry, specializing in the development of marketing strategy, client development, project pursuits, and public relations. She graduated from Texas A&M University, is a Certified Professional Services Marketer, and served as President of SMPS Houston. A wife and mom of three, she can often be found running carpool to baseball practices, chasing her youngest around, or relaxing with a good book.

Allie Horne, CPSM, is a Partner at Meeks Marketing, Inc. and has 18 years of experience writing both firm-published and third-party published articles and marketing pieces. Prior to joining Meeks Marketing, Allie was the Communications Manager at Kirksey Architecture where she developed both electronic and print media and more than tripled the firm’s press mentions during her tenure. Additionally, Allie has written over 75 published articles for Bisnow Commercial Real Estate News in markets nationally, been published in The Marketer magazine, and served as the technical editor for a Fortune 300 company. A proud University of Texas graduate, Allie resides in Austin and can often be found hiking, playing tennis, and convincing her children she has superpowers.

This will be offered as a hybrid event. You will have the choice of attending in person and also taking advantage of the networking opportunity before the event or from your laptop. Please indicate whether you would prefer to attend in person or remotely via Teams when you register so we can accurately plan. There will not be a recording to distribute. Our presentation will begin at around 11:45.

Please RSVP by noon on 4/29 to secure your spot. No fault cancellation 48 hours in advance via email to [email protected].