Not every project has the budget for professional photography, but that doesn’t mean you can’t take matters into your own hands and capture high quality photos yourself. This hands-on presentation will cover practical tips for marketers to capture stunning photos, whether it be with a camera or smartphone. Have old photos that a coworker took on site that need some sprucing up? This presentation will also teach you how to enhance existing photos through a live walkthrough of Adobe Lightroom and Photoshop, leveraging traditional editing techniques and AI tools for maximized efficiency.

Key Takeaways:
o Prepare yourself and the project site for a photoshoot.
o Maximize your smartphone’s camera capabilities to achieve high quality photos.
o Compose an impactful project photo that captures the essence of a space using simple framing techniques.
o Transform your photos or your coworkers’ photos through editing with Adobe Lightroom and Photoshop.
o Make the most out of your editing time by leveraging AI features such as Generative Fill and Denoise.

ABOUT OUR SPEAKER:
Becky Scheible, CPSM, is a Sr. Marketing Specialist at Geosyntec Consultants with more than eight years of experience in A/E/C
marketing. Before joining Geosyntec, Becky worked at an architecture firm where she photographed more than 50 projects, refining
her skills in site preparation, composition, and editing. A self-taught photographer, Becky enjoys sharing practical tips and
techniques with fellow marketers. Becky is active in the SMPS San Diego chapter and currently serves on the Board of Directors as
Marketing Director.

Please RSVP by 3/11. No fault cancellation 48 hours in advance via email to [email protected]. Upon completion of your registration, a Zoom code will be sent.