SMPS Houston Professional Development | Targeted Digital Strategies That Drive Results

 

May 27, 2026
11:30 AM - 1:00 PM
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Satterfield & Pontikes Construction Auditorium
11000 Equity Dr
Houston, TX 77041
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Now offered as a hybrid event! Please select the correct ticket option when registering if you wish to attend virtually (ticket option will state it is a REMOTE registration). REGISTRATION IS NOW CLOSED FOR IN PERSON. REMOTE REGISTRATION WILL REMAIN OPEN. YOUR TEAMS CODE WILL BE SENT DIRECTLY TO YOU VIA EMAIL UPON COMPLETION OF REGISTRATION.

Explore how data-driven digital strategies including geofencing, retargeting, email mapping, and keyword campaigns can put your brand directly in front of the right people at the right time. You’ll learn how these tools drive awareness, boost recruitment, and support business development by targeting audiences where they already spend their time.

Unlock the power of digital marketing: affordable, targeted, and effective.

ABOUT OUR SPEAKERS:

Lori Grubbs, CPSM is a creative, graphic design powerhouse. With 25 years of experience, Lori specializes in visual communications for B2B and B2C organizations. This includes client stewardship, brand materials management, planning and maximizing production budgets, and targeted campaign creation. She is able to generate media and messaging in a variety of platforms with measurable and definitive results by originating, planning, implementing, and evaluating the creative concepts - from blank piece of paper to final product to distribution - that achieve them. It’s about getting the right message, to the right audience, at the right time, in the right way. With significant experience in both technical and non-technical copywriting, she can craft the voice, tone, and call-to-action you want to say and your audience needs to hear.

Elyse Sampson is a marketing coordinator with over five years of experience in the AEC industry, supporting engineers, geologists, and scientists. Her work focuses on content creation, conference planning and execution, and maintaining clear, consistent, and on-brand marketing materials across digital and print platforms. Elyse is known for her strong organizational skills and attention to detail, helping technical teams effectively communicate their expertise while supporting broader business development goals. She enjoys bridging the gap between technical knowledge and compelling storytelling, making complex work more accessible to diverse audiences.


This will be offered as a hybrid event. You will have the choice of attending in person and also taking advantage of the networking opportunity before the event or from your laptop. RSVP by 5/26 at noon. No fault cancellation 48 hours in advance via email to [email protected]. Walk Ins will be accepted depending on availability of space and food. Due to offsite catering, we may have room for you in the venue but cannot guarantee food if you are registering past this deadline or walking in.

Tickets

$45.00 SMPS Houston Member - REMOTE ATTENDEE

$65.00 Nonmember - REMOTE ATTENDEE