The Power of a Personal Brand: How Leaders Drive Visibility & Trust 

Team visibility begins with intentional personal branding. In this hands-on workshop, we’ll explore how the three pillars of personal branding (messaging, appearance, and consistency) can create alignment across your team and elevate your firm’s presence in the industry. When team members present a unified personal brand, both online and in person, it reflects a culture of clarity, shared values, and strong leadership.

Participants will complete guided exercises to audit and enhance their LinkedIn profiles—refining their headline, about section, profile photo, and banner to reflect a clear, credible personal brand. These updates are designed to position participants as trusted experts in their field, increase visibility in search, and build confidence in both digital and in-person settings. A strong LinkedIn presence not only supports individual growth but also reflects a firm that values alignment, leadership, and professional development. 

Attendees will leave with a practical framework for building a values-driven personal brand, tangible updates to their online presence, and a deeper understanding of how individual visibility contributes to collective impact.

Learning Objectives:
1. Learn how personal branding can align your team, strengthen firm culture, and elevate visibility across the industry.
2. Understand the three core pillars of personal branding: messaging, appearance, and consistency.
3. Learn how to align your in-person presence and digital footprint so they reflect your expertise and leadership.
4. Audit and refine key elements of your LinkedIn profile to support credibility, connection, and SEO.
5. Leave with a practical framework to build and maintain a brand that supports both personal growth and team impact.

ABOUT OUR SPEAKER:

Erin Hoy is a personal brand strategist and the founder of Her Digital Legacy, where she helps high-level female CEOs and founders transform their offline authority into a powerful digital presence. After launching award-winning digital campaigns in the corporate world, she found her passion in elevating the women behind the business and now helps them build names that not only stand out—but leave a lasting legacy. Known for her clarity-driven approach and high-touch execution, she crafts personal brands that spark connection, command authority, and drive aligned opportunities. Through Personal Brand Strategy Sessions, Digital PR, and Social Media Management, Erin equips visionary leaders with the tools to grow their visibility and influence.

Please RSVP by Noon on 10/20. A Zoom link will be emailed with your confirmation upon registration completion.