SMPS Houston Webinar | Three Stories Every AEC Firm Should Be Telling

 

July 23, 2025
2:00 PM - 3:00 PM
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Webinar

AEC firms are sitting on incredible untold stories. Stories about their clients and the work they do together. Stories about their firm and the people behind the projects. And stories about the impact they have on the community. 

But most firms aren’t telling these stories, even though they can help land more work, build a stronger public brand, and attract great people. W

We’ll talk about each of these story types, how to structure them, and how to distribute them. You’ll walk away knowing how to implement these stories into your firm’s marketing strategy and have resources and templates to help you get started. 

ABOUT OUR SPEAKER:

Ben Culbreth is a content strategist and copywriter and the only one who shows up for work at Culbreth Copywriting LLC. He helps AEC firms land more of the clients they want through marketing workshops and training, leading brand messaging and content strategies and writing copy for websites and customer stories. He lives in South Carolina. You can read his words and see his work at benjaminculbreth.com.


RSVP by Noon on 7/23. A confirmation will be sent to your email with the Zoom link for this event. No fault cancellation 48 hours in advance to [email protected].

Tickets

$25.00 Member of SMPS Houston

$35.00 Not a member of SMPS

$35.00 Member of another SMPS Chapter OR a Group of Three or More from the same firm (price per person)