Marketing is a broad field that encompasses various roles and requires a diverse set of skills. As you build your marketing team, it's crucial to understand these differences to ensure success. This session will explore the distinct roles of strategists, creatives, data analysts, and business developers, and how marketing teams in the AEC industry contribute to each area. We will also discuss best practices for identifying and cultivating the talents of you and your team members, and how to effectively apply these strengths for success. Finally, we'll address the challenges marketing teams face in the AEC industry and strategies for gaining greater recognition and influence within your company and the industry as a whole.

Webinar will cover:

• Diversity of definitions and roles in marketing
• Best practices for identifying and cultivating your team’s talents
• How marketing should contribute to each area including client visits, site visits, technical writing, developing graphics, etc.
• What to do with the data gathered to enhance your business development efforts
• Challenges marketing teams face in the AEC industry and strategies for gaining greater recognition and influence

ABOUT OUR SPEAKER:

Sandi Lampshire, Principal/Marketing Director, Horrocks. Sandi has been providing marketing, communications, and creative direction in the AEC industry since 1998. What does that mean? It means 26 years of kicking off proposals, meetings with clients and project teams, burning late-night fires, drinking a lot of coffee, getting fired up to win, meeting one million deadlines, celebrating wins and mourning losses, cultivating career paths, building up teams, and learning so many lessons it is hard to write them all down. She is most proud of her ability to build a career and a family concurrently and in growing Horrocks’ marketing team from a one-person operation to a more than 35-person team of awesome sauce. She recently got a certificate in Positive Psychology from the University of Utah, learned how to make a Native American flute out of wood, had a painting accepted into the Utah Women’s Art Show, is still hitting home runs in softball, and dreams of someday leaving the corporate world to live on a hobby farm, make weird art, and write bad fiction. 

Please RSVP by Monday, 1/13. No fault cancellation 48 hours in advance to [email protected]. Upon registration, a confirmation will be sent along with the link and passcode for the Zoom meeting.