Many competent marketers understand the basics of earned media, yet are stumped when their awards, safety records and other company announcements are rejected by newsrooms.

In this session, participants will learn the most likely reasons their good efforts to work with business and industry media are not generating the hoped-for results.

ABOUT OUR SPEAKER:

Deborah Buks, APR
President, Ward

Named by PR Week as a Top Woman in PR, Deborah brings over 40 years’ experience to clients in architecture, engineering and construction, commercial real estate, energy, manufacturing, government, professional services and non-profit causes.  

A Houston native, she launched Ward, a communications consultancy in 1990. Prior to establishing her firm, Deborah held VP and supervisory positions at some of the world’s most respected multinational PR firms. 

The 2016 PRSA Houston Legacy Award winner, Deborah is an honors graduate of The University of Texas and serves on the Moody College of Communication Dean’s Advisory Council. She has served on the board of directors for numerous non-profits, including United Way agency Aid to Victims of Domestic Abuse, Congregation Beth Israel, and Sarcoma Foundation of America, in search of a cure for Sarcoma, a rare cancer of which she is a survivor. 

Deborah has taught technical writing at the University of Houston, College of Engineering, and is frequently requested to speak to industry groups on entrepreneurship, leadership and effective communication.

Widowed, her greatest joy in life derives from time with her two sons on their family farm.

Please RSVP by Noon on 5/14. No fault cancellation 48 hours in advance via email to [email protected]. A confirmation with the Zoom Webinar information will be sent automatically upon completion of your registration. Please save this access information for the day of the webinar.