A foundational tenet of AEC marketing is no longer true: “If you post it, they will notice.”

Our profession has become skilled at developing social media content. But unfortunately, even the best content on your corporate account is easily missed — few people in your audience take the time to follow professional services firms on social media.

But the good news is that your audience does follow the individuals they know in real life. That means you have another resource that is largely untapped: Your technical staff. The collective reach of your employees’ individual networks is exponentially greater than your corporate account alone.
SMPS veterans Dan Purschwitz, CPSM, and Crista Reed, CPSM will show you how to teach your staff practical steps, harness their unique circles of influence, and meet your sales and recruiting objectives.

Learning Objectives
This presentation will provide strategies for AEC marketers to: 
• Build buy-in among technical staff to get them engaged on LinkedIn 
• Train their technical staff with practical, achievable steps 
• Equip their technical staff to generate content of their own 
• Harness the power of employees' individual networks to meet sales and recruiting objectives

ABOUT OUR SPEAKERS:
Dan Purschwitz, CPSM, isn't an engineer, but he speaks engineer. As PR/Communications Manager at Freese and Nichols, he and his team tell the stories of hundreds of engineers, planners and architects working to improve our communities. Each day he uses the same journalism skills he honed over 12+ years as a reporter and editor, just with a different audience (and better hours). An SMPS member for nine years, Dan has served on the Fort Worth Chapter Board of Directors and is Programs Committee Chair for SRC 2025.

Crista Reed, CPSM, has helped to promote AEC and other brands for more than 15 years, helping firms ride the earliest waves of adopting social media, and later helping onboard technical staff to join in social marketing efforts. She has developed internal processes and trainings for staff to help them engage easily and efficiently. Crista has held various volunteer positions in SMPS, including Director of Communications, where she led the San Antonio chapter’s winning submission to the national 2014 Striving for Excellence Award. 

RSVP by June 11 at noon. No fault cancellation 48 hours in advance to [email protected]. Walk In registrants will be accepted depending on availability of space, however, lunch cannot be guaranteed for late/walk in attendees.