Education | Marketing for Every Size Firm

Whether you have a small staff or are a team of one, business development and marketing can seem daunting. It’s hard to know what to do and how to do it efficiently. Michelle Ott, CPSM, is here to help! Through this 1-hour virtual program, you will get insight on how to develop your business development and marketing plan and execute it no matter how big or small your team is.
Key Takeaways:
- An overview of creating an executable business development and marketing plan
- How to build meaningful relationships with clients
- Tips and tricks for creating winning proposals
- Tips and tools for communication success
ABOUT OUR SPEAKER:
Michelle began her career in the industry at a Denver based interior architecture firm in 1997, while completing her BS in Management at the Metropolitan State University of Denver. She later joined JE Dunn Construction in 2002 as their first Colorado based Marketing Coordinator and now serves as Vice President – Marketing Strategy Director for the organization. Her responsibility includes overseeing marketing efforts for JE Dunn’s West Region as well as leading National Marketing Operations efforts which includes leveraging data analytics, infrastructure, best practices, and processes to support and execute strategy firmwide. Michelle is a CPSM and a long-standing member of the Society for Marketing Professional Services (SMPS) and recognized as the 2015 SMPS Colorado Member of the Year. She has held various roles within SMPS Colorado including serving as Membership Chair, Director at Large, SMPS Colorado President for the 2018-2019 term and currently serves on SMPS Colorado’s Community Outreach committee. A strong believer in lifelong education, Michelle is completing her MBA with a marketing focus at the University of Colorado Denver.
Please RSVP by 1/8 @ 5 PM. No fault cancellation 48 hours in advance in writing to [email protected]. Once your registration is complete, you will immediately receive an email confirmation of the Zoom link to save for the day of the webinar.
Tickets
$20.00 Member of SMPS Houston
$35.00 Not a member of SMPS
$20.00 Member of another SMPS Chapter OR a Group of Three or More from the same firm (price per person)