The digital future has arrived, bringing with it innovation, disruption and rapidly evolving technologies – causing marketing mayhem and forcing AEC firms to continually adapt how they compete and win business.

Artificial Intelligence (AI) is taking the industry by storm, changing everything from proposal development to content marketing to image and video generation to analytics. 

At the same time, the generational handoff and emergence of a new hyper-connected “business consumer” demand change in how AEC firms build business and client relationships. 

In this quicksand of change, separating substance from hype and understanding the most influential underlying shifts that will shape 2024 and beyond is paramount. 

The session will examine the top drivers of “what’s next” in digital-first strategy, marketing, and business development and explore what AEC firms can borrow from other industries to get ahead. 

• Understand emerging trends, next practices, and the most effective strategies (including those proven most successful in other industries) for building influence with a digital-first experience. 
• Learn about innovative digital tactics, including conversational marketing, chatbots, personalization, Generative AI and more, to help you attract your firm’s “ideal” clients and top talent.
• See how Generative AI tools can transform your daily marketing processes and tasks (and geek out on some of the speaker’s favorite AI tools she promised to share with you!)

The program will provide you with practical, actionable insights (and ammunition) and a new toolkit to take back to your firms. You are guaranteed to walk away thinking, “Can’t wait to get started!” 

SPEAKER:

Ida Cheinman is principal and creative director of the brand strategy, design and digital firm Substance151.
 
Ida uses her 25 years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.
 
At Substance151, Ida leads a multidisciplined team in all steps of the branding process – from strategy through design, across print and digital, and covering all aspects of marketing communications. Her work has earned numerous awards and industry recognition and has been published nationally and internationally. 
 
Ida is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She has presented for professional services organizations and branding and marketing conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications. 

RSVP by 12/4 at 5 pm. No fault cancellation 48 hours in advance to [email protected]. Upon completion of your registration, a Zoom link will be emailed directly to the email address used to rsvp to be used the day of the event.