Regular registration is now closed. If you are registering late, you may walk in depending on availability of space. You may also register here and bring your confirmation as proof of purchase. Late and Walk In registrations will not be charged extra, however, you will not have a printed nametag and are not guaranteed a lunch.

Once upon a time, in the lands known as A/E/C, lived many marketers frustrated over the mountain of proposals that failed to communicate the unique value of their company's services. A mountain where mediocre proposals withered away because they did not capture the heart and mind of their reader. As marketers, we toil over creating captivating content, but what kind of stories are we really telling? Are our stories coming across as nonsense or horror stories? In this session, marketers will learn the elements of storytelling and how to apply them to proposals and presentations. Attendees will set off on their journey to happily ever after with an easy-to-use and impactful formula to write about their company, services, and the value their business delivers.

Takeaways:
• Learn the elements present in every story
• Learn how each element relates to clients, proposals and presentations
• Learn how to cut through the noise and precisely communicate what the client wants to know
• Learn how to use formulas to plan and write proposal material, presentations, and marketing communications

Speaker Bio:

Diana Brown, CPSM - Principal | Owner, Hello Diana Brown

Diana is an award-winning marketer who delivers inspiring presentations, trainings, and workshops that challenge audiences to work smarter, not harder. Audiences love her practical strategies that they can apply personally and professionally.

Diana's experience includes winning architecture, engineering, construction program management, planning, and assessment projects for private developers, public clients, municipalities, and state and federal agencies. She applies her love for the industry and proven approaches to help teams and companies make winning easy.

Please RSVP by Tuesday, July 18 at 5 pm. No fault cancellation 48 hours in advance to [email protected].