Marketers have plenty of opportunities to learn how to write better proposals. But what about our technical staff? How do we effectively educate them to bring their best to the proposal process? An often over-looked aspect of our jobs as marketers is the sometimes challenging responsibility of training our technical staff to be better partners in proposal writing. How do you overcome resistance, ego, or bad habits that can harm your firm’s chances of winning the work? In this session, we explore methods and strategies to help our technical staff break their writer’s block, craft content that selection committees will actually want to read, and deliver materials to marketing on deadline—all critical elements to crafting a winning proposal!

SPEAKER:

Allison Tivnon is the author of Marketing at Low Tide: How to Recession-Proof Your Marketing Department and a Pursuit Strategist at Middle of Six, an A/E/C marketing consultancy. She has presented at numerous events, conferences, and in webinars for SMPS and regularly leads staff trainings on the topics of proposal writing and interview prep for clients throughout the A/E/C industry. Allison also recently won office as a City Councilor in Beaverton, Oregon. She began her term in January 2021.

RSVP by 9/21 at 11 AM . A ZOOM link will be emailed immediately after your registration confirmation. No fault cancellation 48 hours in advance to [email protected].