Catalog

Webinar | Cultivating Your Story: The Life Cycle of a Project Sheet

The project experience should be the most memorable section of any proposal—yet often, proposals include simple summaries of scopes of work. This approach lets the client decide whether your experience is relevant. Why give up control when you can make a powerful project sheet that tells the client exactly why your experience matters and what your firm can deliver? Together, we’ll dissect the anatomy of an effective project sheet; discuss how to create a compelling story; and explore a “project sheet toolkit”—tactics you can use to draw your client’s attention to the project elements that matter most.

Attendees will:
• Discover how clients make decisions when reviewing proposals
• Identify how to elevate a project sheet from scope summary to compelling story
• Explore a “project sheet toolkit”—a menu of tactics you can use to tailor any project sheet to any RFP requirement
• Practice using the “project sheet toolkit” 

ABOUT OUR SPEAKER:

Jen McGovern, FSMPS, CPSM, is the Mid-Atlantic Regional Capture Manager for VHB. With extensive editing, writing, and marketing experience, she fell into the AEC industry in 2012 and found a passion for proposals and infrastructure projects. Jen kissed the Blarney Stone in the late 90s and assumes Irish magic helped her become a natural storyteller. Recently named a Fellow of SMPS, Jen is the Chapter Advisor for SMPS Washington, DC, and serves on the Editorial Committee for SMPS Marketer journal.